Whether you're looking to promote your own brand or business, get into PR as a career or understand the craft a little bit better, this comprehensive guide will teach you everything you need to know about public relations, how it works and builds brands, businesses and individuals a positive reputation. With 25 pages packed full of information from what a press release even is, to how to pitch one, with examples of great PR campaigns sprinkled in, once you've read this ebook you'll be fully-versed in the 'dark art' of public relations.