Wondering about how to get featured in the press? Keep reading to learn the dark art of PR…
Are you wondering how PR works and how to gain coverage in the media in the first place? Well, you’re in the right place! In this blog post, I’m going to give you the lowdown on how to get your brand or business featured in the press and how you can use press releases to your advantage.
What is PR?
Before we dive into how to get featured in the press to help you level-up your brand or business, let’s talk about what PR is and how it works. PR stands for Public Relations, and it’s all about building relationships between your brand or business and the public. This can be done in a variety of ways, such as through social media, events, sponsorships, and of course, the press.
When it comes to getting featured in the press, there are a few things you need to keep in mind. First and foremost, you need to have a newsworthy story. This could be a new product launch, an event you’re hosting, a charity initiative you’re involved in, or even a unique and interesting aspect of your business that you want to share with the world.
You need a press release
Once you have your newsworthy story, you need to create a press release. A press release is a document that outlines your story in a concise and informative way. It should include all the key details, such as who, what, where, when, why, and how. It’s important to remember that journalists are busy people, so your press release should be easy to read and to the point.
When you’re writing your press release, it’s important to keep your target audience in mind. Who are you trying to reach with your story? What publications do they read? What kind of content do they like to consume? This will help you tailor your press release to the right audience and increase your chances of getting featured.
Getting your press release seen
Once you’ve written your press release, it’s time to distribute it. There are a few different ways you can do this. You can send it directly to journalists or editors at the publications you’re targeting, or you can use a PR distribution service to get it in front of a wider audience. It’s important to do your research and make sure you’re targeting the right publications and journalists. Sending a generic press release to every publication under the sun is unlikely to get you results.
If you’re sending your press release directly to journalists, it’s a good idea to follow up with them after a few days to see if they’re interested in your story. However, it’s important to remember that journalists receive hundreds of pitches every day, so don’t be disheartened if you don’t hear back from everyone. Keep trying and don’t give up!
So, what are the next steps?
Now that you know the basics of how to get featured in the press, why not book in a call to explore ways of working with us here at Hope McKellar PR? We’re a boutique PR agency that specialises in helping businesses of all shapes and sizes get featured in the press. Our team of experienced PR professionals will work with you to develop a customised PR strategy that’s tailored to your business goals and target audience. We’ll help you create compelling press releases, identify the right publications and journalists to target, and pitch your stories to the media. We have a proven track record of getting our clients featured in top-tier publications, and we’re confident that we can help you too.
In addition to our PR services, we also offer media training and 1-1 coaching services. Media training is a great way to prepare yourself or your spokesperson for media interviews, while our coaching will give you all the tools you need to go out and tackle your PR strategy in-house.
So, if you’re ready to take your business to the next level and get the media coverage you deserve, contact us at Hope McKellar PR. We’d love to hear from you and help you achieve your PR goals. We believe that every business has a story to tell, and we’re passionate about helping you tell yours.
One of the benefits of working with a PR agency like Hope McKellar PR is that we have established relationships with journalists and editors at top-tier publications. This means that we know exactly who to pitch your story to and how to get their attention. We also have access to media databases and other resources that can help us identify the right publications and journalists to target.
Another benefit of working with a PR agency is that we can provide you with strategic guidance and support. We’ll work with you to develop a PR plan that aligns with your business goals and objectives. We’ll help you identify key messages and story angles, and we’ll provide you with feedback and guidance throughout the process.
At Hope McKellar PR, we’re committed to delivering results for our clients. We measure our success based on the media coverage we’re able to secure and the impact it has on our clients’ businesses. We believe in being transparent and accountable, and we’ll provide you with regular updates and reports on our progress.
I hope this blog post gave you a better understanding of how to get featured in the press. Getting featured in the press is a great way to raise awareness of your brand or business and reach a wider audience. By following the tips outlined in this blog post and working with a PR agency like Hope McKellar PR, you can increase your chances of getting media coverage and achieving your PR goals. So why not get in touch with us today and see how we can help you take your business to the next level? We can’t wait to hear from you!
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